36ixty Visuals here, your Video Production Specialist, with a bit of information on how a marketing video can help Energize Your Business.
Did you know video is one of the most impactful and persuasive communication methods since the invention of the radio. In fact, since the inception of television into our homes in 1946, our consumption of video content has grown exponentially over the years.
In the US alone, statistic show more than 60% of the population consume on average a 150 hours of video content a month on their mobile devices. This trend is not slowing down anytime soon.
Plus, 90% of internet traffic is video content driven with YouTube at the forefront along with Vimeo, Facebook, Instagram and other platforms trailing closely behind.
What does this massive viewership mean for you, the business owner? It means video content is king and your potential customer is waiting to see, hear and learn about your product, service and brand.
Now, unlike other marketing methods, video is more favorable among businesses because of the time tested persuasive power to convert potential customers into buyers. For example, commercials are the quintessential marketing method, used by automotive manufactures and car dealers to persuade you and I to buy vehicles.
In fact, businesses have shown that over 80% of people say they are more likely to make a purchase after watching a marketing video.
So, whether your target customer watches video online or on tv, a well crafted marketing video can persuade them to purchase your product or service, especially if they feel it solves their problem.
Honestly, I believe no other marketing method has better persuading power than video, which has resulted in more and more businesses using it with other marketing methods to grow their business.
So til the next time, Say it Better, Say it Best, Say it with Video.
Contact us today or visit us online at 36ixtyvisuals.com.