The Importance of Marketing with Video
The usage of video for branding, marketing and sales has grown leaps and bounds over the past several years. Today over 90% of internet traffic is video driven with no end insight. Video can communicate large amounts of information in a short amount of time.
It’s a known fact that the average person responds better to visual information than to text. With effective storytelling imagery, the retention rate of information increases by 70%.
Today, consumers watch more online video content. On average 78% of people watch online videos every week and 55% of people watch online videos every day. If an online product or service has a video, 30% of consumers are more likely to purchase that item after viewing it.
If you’re not using video for your marketing efforts, rest assure your competition most likely is.
Businesses are now using online video content in their marketing programs to engage consumers. For instances video in emails increases open-rates by 19% and increase click-through-rates by 65%.
Video is no longer desktop driven, it’s now mobile. Video content can be accessed anywhere and at anytime.
Online video now accounts for 50% of all mobile traffic. More businesses have reported they plan to increase their online video advertising budgets and content in years to come.
Online video marketing is trackable. Just like TV, advertising data used in conjunction with sales to determine how successful a marketing video is, that same data is now available for online videos.
Youtube, Facebook and Instagram and other video hosting sites provide trackable viewer data to give insight to viewer interaction. 52% of marketing professionals name online video as the type of content with the best Return on Investment.
Not only does video have the ability using sight and sound to entertain viewers but it can connect consumers with your product or service. Video can influence viewers by invoking certain emotions that result from images that connect their hearts and their brains with your product or service.
Since social media today is the staple for connecting and staying connected to people, video sharing has become a huge part of the experience. It’s the new word of mouth marketing tactic. Though having a video to go viral is everyone’s dream and hard to accomplish, having your video shared by existing satisfied customers is far more effective in securing future sales.
No other medium can communicate more information in less time and with better results like a an effective marketing video. Unlike a sales person, online video spreads your message to the entire planet 24 hours a day, 7 days a week.
Does it matter what kind of video you use?
Find out how 36ixty Visuals can help you craft a cost effective marketing and sales video for your business.
Call today or visit us online at 36ixtyvisuals.com for more information.